When Vijay Shroff wants to get across why people have such a connection to the Wine & Cheese Place (multiple locations including 7435 Forsyth Boulevard, Clayton; 314-447-9463), he draws upon his own childhood to paint a picture — long before he ever dreamed he’d own the store. “I was three when it opened, but I remember going into [what was then] the Roasting House and the Cheese Place with my dad on the weekends and smelling freshly roasted nuts and coffee,” Shroff says. “It was just such a sensory experience as a child and brings up a memory of my dad.”