Zizmorcore is building personal style by wearing merch from your fave small businesses and brands. It’s also the ideal way to give this holiday.

The latest look in a reopened Halifax has been a delicious doubling down on what makes our city unique: Armouring ourselves against sharp sea winds and an ongoing pandemic by dressing in outfits that act as name-drops and insider nods to our favourite small-biz haunts. It’s a local take on Zizmorcore, a trend born in COVID-era New York that arrived here in full force this spring…