Twitter should X-amine how the Atlantic International Film Festival used its name change to “clearly and proudly say who we are, what we do.”
It’s been a busy few days for rebranding, with a struggling social media network changing its name on Sunday, followed by Halifax’s major film fest following suit Wednesday. But unlike Elon Musk’s dopey move—an X-tinction level event according to much of the Twitterverse—the Atlantic International Film Festival went in the right direction…
