Politically-connected marketing firm wanted to get people “excited to take the T again.” An official replied, “I am not sure people are ‘excited’ to take the T.”
Internal Emails Show How MBTA Sought To Market “Safe,” “Good” Trains As System Failed
by Dig Boston
Politically-connected marketing firm wanted to get people “excited to take the T again.” An official replied, “I am not sure people are ‘excited’ to take the T.”