After Austin-based Yellowbird Foods’ Bliss & Vinegar hot sauce made waves with an appearance on YouTube interview series Hot Ones, the brand is now available nationwide in Academy Sports + Outdoors locations. Soon after Yellowbird’s launch in 2012, co-founder Erin Link noticed a “natural synergy” with outdoor enthusiasts. “We were getting tagged in Instagram posts from backpackers, hikers, and campers enjoying Yellowbird on their adventures,” Link said in a release.